Posts tagged ‘Seth Godin’
You get paid to go to work and do something of value. But your job is also a platform for generosity, for expression, for art. – Seth Godin
I read Linchpin: Are You Indispensable? by Seth Godin about a year ago. I meant to review it right away, but perhaps it’s better that I didn’t because now I’ve had some time to chew on it and digest it. I love the basic concept – the idea that people (regardless of their position) need to commit to being indispensable linchpins rather than mere cogs in the machinery of their organizations.
I read a few articles and things that Godin wrote about this book, and he seemed to think the chapter on Resistance might be the most powerful. It is powerful. But the idea that resonated most strongly with me was his discussion of emotional labor. Being a linchpin is about more than just completing a list of tasks. You have to put in the emotional effort to turn your work into art, into a gift. It’s how you add the value that only you can add, and what makes you indispensable. And he’s right – it’s a big investment to make, but the emotional labor pays tremendous dividends for your organization and the people you encounter in your work, not to mention yourself.
Emotional labor is hard. Really hard. But I find that the more emotional labor I exert, the more energy I seem to have. When I start phoning it in and just doing the job, I’m exhausted at the end of the day even though I haven’t worked as hard. It seems like a great paradox, but it’s not that hard to figure out – one path feeds your soul and the other doesn’t.
I also love what Godin says about optimism:
Optimism is the most important human trait, because it allows us to evolve our ideas, to improve our situation, and to hope for a better tomorrow. And all artists have this optimism, because artists can honestly say that they are working to make things better.
This is why organizations under pressure often crack. All parties can see that their current system isn’t working, but they’re unable to embrace a new one because they’re certain that it won’t turn out perfectly, that it can’t be as good as what they have now. Organizations under pressure are stuck because their pain makes it hard for them to believe in the future.
I know a lot of people and organizations experience this. We fall into the trap of waiting for the “perfect” solution. Our inability to tolerate failure or even uncertainty holds us back. Godin again:
What does it take to lead?
The key distinction is the ability to forge your own path, to discover a route from one place to another that hasn’t been paved, measured, and quantified. So many times we want someone to tell us exactly what to do, and so many times that’s exactly the wrong approach.
The higher the stakes, the harder it is to take that risk, to go off the map. I found this book was a good reminder of how I want to approach my life and work on a day to day basis. It’s not a perfect book. The chapters are broken down into short chunks and stories that don’t always gel into a cohesive narrative. But you could turn that weakness into an advantage; read a chunk or two at a time for inspiration – your daily kick in the butt.
I was given an extra copy of this book, and I’d like to give it to someone who’d really like to read it. If you’re interested in a free copy of Linchpin, leave a comment on this post by noon on Monday, February 14th (Pacific Time). I’ll do a random drawing on Monday to determine the winner.
many people (many really good people) spend all day trying to defend what they do, trying to sell what they’ve always sold, and trying to prevent their organizations from being devoured by the forces of the new. It must be wearing them out. Defending mediocrity is exhausting.
So true! One of the most common arguments I hear from librarians is this insistence that the quality of information we offer through our careful searching and vetting is so much better than Google/Wikipedia/flavor of the month/whatever. But you know what? It’s not. Quality is not just determined by content alone but by our ability to get that content to the people who need it, when they need it. Google and Wikipedia get that, and the quality of content they deliver is good enough for the vast majority of people. If we’re chasing people around trying to convince them that Google and Wikipedia aren’t good enough, we’ve already lost. The quality of our information sources is meaningless if no one uses them. If we can’t come up with a better raison d’etre, we are goners.
Seth Godin has an interesting take on the importance of saying “no.”