Posts tagged ‘Lee Rainie’

2.0 and the Internet World

Lee Rainie from the Pew Internet and American Life Project is a very engaging (and very fast) speaker. I know I missed some points. Will post links to presentations when I can.

Blogging is about community building and conversation

8 hallmarks of the new digital ecosystem:

1. Media & gadgets are part of everyday life
2. internet, esp. broadband is at center of revolution

  • 73% of adults online, 94% teens
  • broadband users are content creators

3. New gagdets allow access anywhere – wirelessness is its own adventure
4. Ordinary citizes have a a chance to be publishers, movie makers, artists, song creators, etc.

  • 55% teens have profiles on social network sites
  • 20% of adults
  • dashboards for social lives
  • 33% college students keeps blogs and regularly post (but often integrated in social network sites)
  • 54% read blogs, 36% adults read blogs
  • 19% of yas online have created an avatar that interacts with others online. 9% of adults
  • 15% of yas have uploaded videos

5. All those content creators have an audience – more people reading/accessing than are creating

  • 44% of yas use wikipedia
  • 14% use podcasts

6. – ratings?

  • 37% of yas have rated items, 32% adults
  • 34% Yas have tagged online content, 28% adults
  • 25% of yas have commented on videos, 13% adults

7. Online americans customizing their online experience with 2.0 tools

  • 40% of yas customize news and other info pages – half are on specialty listservs
  • 25% yas use rss feeds

8. different people use these technologies in different ways

Assets (gadgets), Actions, Attitudes
-found 10 major user groups:


  • omnivores 8%
  • Connectors 7%
    • don’t create quite as much content as omnivores
  • Lackluster veterans 8%
    • don’t like being always-on
  • productivity enhancers 8%
    • stuff helps them do their jobs and be more efficient

middle end

  • Mobile centrics 10%
    • love their cell phones, not so much with the internet
  • Connected by hassled 10%
    • information overload

low-end groups

  • inexperienced experimenters 8%
    • casual users, not highly motivated
  • light but satisfied 15%
    • fine with what they have, don’t need much more, check email from time to time
  • indifferents 11%
    • lifestyle choice – proud dislike for technologies
  • off the network 15%
    • no cell phone or internet connection


  • large low-tech crowd 49%
  • small technophiles group 8%
  • lots of tech capability idles in people’s hand and homes (far from mature phase of ICT adoption)
  • “Demand pull” lags “supply push” considerably
  • quiz available at pew website

What does connectivity do to us?

  1. volume of info grows – long tail expands
  2. velocity of info increases – “smart mobs” emerge
  3. venues of intersection of info and people multiply – place shifting occurs, “absent presence” occurs (also “present absence”)
  4. venturing for information changes – search strategies and search expectations spread in the google era
  5. vigilance for info transforms – attention is truncated “continuous partial attention” and elongated “deep dives”
  6. valence (relevance) of info improves – “Daily me” and “daily us” gets made
  7. Vetting of info becomes more social – credibility tests change and people ping their social networks
  8. viewing of info is disaggregated and becomes more horizontal – new reading strategies emerge as coping strategies
  9. voting and ventilation about info proliferates
  10. inVention of info and the visibility of creators is enabled

Be confident in what you already know aobut how to meet people’s reference and entertainment needs


October 29, 2007 at 7:34 pm

"To live a creative life, we must lose our fear of being wrong." - Pearce