Great user experiences: Tor.com
Why am I so much more motivated to complain about bad experiences than to praise good ones? It’s certainly not because it’s easier – it takes as much or more energy to complain because you usually get resistance in return. Anyway, I’d like to make more of an effort to point out great user/customer experiences when I have them, and to kick off I’m going to tell you about one of my current favorite websites.
Tor.com is a site geared towards science fiction and fantasy fans. Built by the good folks at Tor Books, it’s an intriguing enterprise in that it’s separate from their corporate site and practices something they call “publisher agnosticism,” which means that some content (actually, a lot of content) is contributed by people who don’t work for or publish with Tor Books. They also sell non-Tor books and merchandise in their store. Cool.
But beyond that, it’s just an excellent site. The blog is consistently interesting, even for a sf/fantasy dabbler like myself. The quality of writing is good, and the topics are varied enough to keep me reading without going so far afield that I lose interest. What hooked me initially were the “re-reads” – they take a popular series (Lord of the Rings, The Wheel of Time), and write about it in-depth, with plot summaries, commentary, and lots of reader discussion on each post. I totally want to steal this idea for my library – what a great way to run an online book club! And they don’t limit the discussion to books – they also talk about sf & fantasy film and tv, art, the creative process, and more. I also love the weekly “Saturday Morning Cartoons” post, which highlights wonderful animated shorts.
Another feature I love: they do periodic themes for the site. October was Steampunk month. In December they did 12 Days of Cthulhumas. The theme permeates the whole site – blog posts, giveaways, highlighted items in the store, even the logo gets transformed:
Even though I subscribe to the blog’s feed in Google Reader, I routinely click through to the site to make sure I’m not missing anything – I can’t say that about any other site I subscribe to. Details like this aren’t enough to create a great user experience, but when you have consistently good quality the details can push you into greatness. As I’m working on the redesign of our library website, this is the level of quality I aspire to.