Changing the definitions
Jonathan Morrow gets it right:
The people we pay attention to aren’t the masters of doing what’s “right;” they’re the misfits who have the courage to be wrong. They take whatever everyone else is doing in their industry and turn it inside out….
What I’m saying is you need to realize “right” and “wrong” exist only between quotation marks. Everyday, the world decides their definition, and everyday, we have the opportunity to influence what that definition becomes.
Revolutionaries don’t just burn the rules. They write new ones. In destroying the standard, they create the standard. It’s creative destruction at its finest.